An article over on Hotel Online by Jean Francois Mourier takes a look at the science of sorting. Contrary to popular belief, having a paid #1 spot on page isn’t necessarily the main factor that’s going to cause more bookings.
“The default search results don’t reflect consumers actual search habits.”
Mourier goes on to look at how customers actually sort their results and concluded that…
“In short, unless your property is listed on search results that reflect consumers¹ actual search habits, you are highly unlikely to secure a higher number of bookings even if you are listed first on the first page of an OTA¹s default search results.”
Read the entire article here.